Unexpected euphoria

January 27, 2011 10 comments

booklover's paradise

Deep in the heart of Tucson, order lives. In neat, sweet categories like, pets, cooking, health, women’s issues, travel, kids. Books lined up on long blonde shelves. Kids books on the lower shelves (how thoughtful!), travel and finance on the top shelves. What secret saint did this? Made order from chaos? Add to all of the sweetness and order some savvy marketing on the top of the shelves: groups of books, artfully arranged, displayed to take  advantage of our browsing gene.  This is no bookstore. This is no library. It’s the Goodwill store near 4th street. Dubbed “the most expensive thrift store in Tucson” by the proprietor of the store next door, this Goodwill store has an advantage. Someone has done serious thinking about how the folks who use the store will look for books. And set up a system that makes sense. And maintained the system.  Who is the person? They have the soul of a librarian. The insight to provide an extra bit of service that makes the life of the book buyer a little easier, and a lot more fun. Whoever you are, thank you.

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